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Privacy Policy

Effective Date: September 13, 2026

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Table of Contents

Welcome to Antihero Studios Inc. ("Antihero Studios," "we," "our," or "us"). This Privacy Policy explains how we collect, use, share, and protect your information when you visit our website, participate in playtests, or engage with any of our services (collectively, the "Services"). By accessing or using our Services, you agree to the collection and use of your information as described in this policy.

1

INFORMATION WE COLLECT

Information You Provide:

  • Contact information (e.g., email address) when filling out our playtest forms.
  • Content you submit to us voluntarily, such as feedback or responses.

Information We Collect Automatically:

  • IP address and browser/device type
  • Cookies and similar tracking technologies
  • Website usage data and interaction behavior

Information from Partners:

  • Analytics data from tools such as Vercel Web Analytics and Yandex.Metrica
  • Advertising identifiers (e.g., IDFA, GAID) if applicable in future versions of our Services
2

HOW WE USE YOUR INFORMATION

We use your information to:

  • Provide access to our playtests and Services
  • Operate, improve, and personalize our website and Services
  • Monitor and moderate behavior in playtest sessions and affiliated platforms (e.g., Discord)
  • Detect and prevent fraud, abuse, or cheating
  • Understand engagement trends and optimize user experience
  • Comply with legal obligations
3

SHARING YOUR INFORMATION

We may share your information with:

  • Service providers (e.g., hosting, analytics, marketing, and moderation tools)
  • Advertising and analytics partners (currently limited, to expand with future game releases)
  • Law enforcement or regulators when required by law
  • Third parties with your explicit consent
4

COOKIES AND TRACKING TECHNOLOGIES

We use cookies and similar technologies to:

  • Remember user preferences
  • Analyze site usage
  • Enable marketing and performance insights

You can manage cookies via your browser settings. Disabling cookies may affect your experience.

NameProviderPurposeDurationType
cookie_consentAntihero StudiosYour cookie choice (browser local storage)Until you clear site dataNecessary
locale_choiceAntihero StudiosRemembers the language you chose. Set only when you pick a language, never on a passive visit1 yearNecessary
antihero_admin_sessionAntihero StudiosKeeps studio staff signed in to the admin area. Set only after an admin login12 hoursNecessary
lang_suggestion_dismissedAntihero StudiosRemembers that you closed the language suggestion (local storage)Until you clear site dataNecessary
misfitz_attributionAntihero StudiosHow you reached the site: channel, UTM tags and any creator or referral code in the URL. Attached to your signup and to the signup funnel events sent to Vercel (session storage)Until you close the tabAttribution, not consent-gated
ah_ai_referral_loggedAntihero StudiosMarks that an arrival from an AI assistant was counted once this session (session storage)Until you close the tabAnalytics, not consent-gated
_shopify_yShopify, set by shop.antiherostudios.comShop analytics: unique visitor id. Set on the antiherostudios.com domain when you visit the shop, so it is also readable here1 yearAnalytics, governed by the shop's cookie policy
_shopify_sShopify, set by shop.antiherostudios.comShop analytics: session id. Same scope as _shopify_y30 minutesAnalytics, governed by the shop's cookie policy
_ym_*Yandex LLC (Russia/Finland)Page views, attribution, Webvisor session replay30 minutes to 1 yearAnalytics
yabs-sid, yabs-vidYandex LLC (Russia/Finland)Yandex.Metrica advertising-attributionUp to 1 yearAnalytics
_ttp, _tt_*TikTokMarketing attributionUp to 13 monthsMarketing
_rdt_*RedditMarketing attributionUp to 3 monthsMarketing

Vercel Web Analytics and Speed Insights run on every visit without asking for consent, to measure aggregate traffic and performance. They set no cookies and store nothing in your browser, which is why they are not in the table. Vercel processes your IP address transiently to tell visitors apart and does not store it. The signup funnel events we send to Vercel carry the misfitz_attribution record above (channel, UTM tags, creator or referral code), never your email address.

The _shopify_* cookies are set by our shop, which runs on Shopify, and are governed by the shop's privacy policy. The shop sets further cookies (_shopify_essential, _shopify_analytics, _shopify_marketing, localization, cart_currency) that stay on shop.antiherostudios.com. You can change your cookie preferences at any time from the Cookie Settings link in the footer.

Yandex.Metrica (Russian-market analytics)

When you accept analytics cookies, our site loads Yandex.Metrica, provided by Yandex LLC, with servers in Russia and Finland. Yandex.Metrica sets the following cookies: _ym_uid, _ym_d, _ym_isad, _ym_visorc and _ym_visorc_* (Webvisor session-replay state), _ym_metrika_enabled, plus advertising-attribution cookies yabs-sid and yabs-vid. The full set is captured by the wildcard pattern _ym_*.

What it collects: page views, traffic-source attribution (referrer, UTM parameters), and Webvisor session replay (mouse movement, scroll position, and clicks). Form input fields are automatically masked client-side and never transmitted; passwords, payment details, and any field marked sensitive are excluded from session replay by default.

Retention: Yandex.Metrica retains behavioural data for approximately 25 months by default (Yandex's standard retention window). We have not requested a non-default retention period.

Opt-out: You can withdraw analytics consent at any time from the Cookie Settings link in the footer, which reopens the cookie banner. From your next page load the Yandex.Metrica script no longer loads and nothing more is sent to Yandex. Cookies Yandex has already set stay in your browser until they expire or you delete them in your browser settings. The Yandex.Metrica script is never loaded unless and until you grant analytics consent. Clearing the cookie_consent entry in your browser's local storage for antiherostudios.com also re-prompts the choice on the next page load.

5

MARKETING AND COMMUNICATIONS

If you provide consent, we may:

  • Send email updates about our games, merchandise, or promotions
  • Use push notifications (in future apps)
  • Show interest-based ads when relevant (once implemented)

You can opt out at any time by following the unsubscribe link in emails or adjusting device/app settings.

6

USER-GENERATED CONTENT

If we invite you to submit feedback, ideas, or other content:

  • You grant us a worldwide, irrevocable, royalty-free license to use, modify, and distribute your content
  • You confirm you have the rights to share it
  • You waive any moral rights
7

CHILDREN'S PRIVACY

Our Services are not directed at children under the age of 11. We do not knowingly collect personal information from children. If we become aware that a child has provided us with personal data, we will take steps to delete it.

8

DATA SECURITY AND RETENTION

We use reasonable administrative, technical, and physical safeguards to protect your information. We retain your data only as long as needed to provide our Services, fulfill legal obligations, and support legitimate interests (e.g., security, audit, or legal claims).

9

YOUR RIGHTS

Depending on your location, you may have rights to:

  • Access, correct, or delete your personal data
  • Object to or restrict certain uses of your data
  • Withdraw consent where applicable

To exercise these rights, contact us at hello@antiherostudios.com. We may require proof of identity.

10

INTERNATIONAL DATA TRANSFERS

As a U.S.-based company, we may transfer and store your data outside your home country. We implement safeguards where required to ensure your data is protected.

Specifically, when you grant analytics consent, Yandex.Metrica transfers behavioural data to Yandex LLC servers in Russia and Finland. For users in the European Economic Area, the United Kingdom, or Switzerland, this constitutes an international data transfer under GDPR Chapter V. Our legal basis for this transfer is your explicit consent under Article 49(1)(a) GDPR, which you can withdraw at any time via the cookie banner with no impact on the lawfulness of processing carried out before withdrawal. If you do not accept analytics cookies, no data is transferred to Yandex.

11

CHANGES TO THIS POLICY

We may update this Privacy Policy from time to time. If we make material changes, we'll post a notice on our website or notify you directly. Continued use of our Services means you accept the updated policy.

12

CONTACT US

If you have questions about this Privacy Policy or your personal data, contact us at:

hello@antiherostudios.com